Ethan Woodfill

Your small business is planning a grand opening. For the past few months, you have teased your business on social media and grown a steady following from locals. You are hoping that a local reporter notices, but you won’t count on it.

If only there was a way to get media attention!

Fortunately, there is. Writing a press release can help bring media attention to your grand opening or another big announcement.

What is a press release?

A press release is a small, usually one-page document that provides the who, what, when, where and why for the purpose of making an announcement, providing information, and/or making an official statement. It often contains the contact information of a business or organization official.

Why does it matter?

A press release serves several important functions. One, they establish brand credibility. An official statement from an officer at a company is information coming directly from the source. This means that you can control the narrative and minimize any media spins on an issue.

Press releases are also vital to get journalists’ attention. According to a Cision study, 78% of journalists say that they want press releases. These short documents help journalists find out about you, give them a bit of background on the issue, and most importantly, an initial point of contact for them to engage in interviews with you!

What makes a good press release?

Check out this sample press release for a new frozen yogurt shop.

Notice how the PR is short, concise, and straight to the point. It clearly states that there is a new frozen yogurt business in town and that it is offering a special $5 deal for its grand opening. The PR includes the address of the business, a sample of its menu, and a quote from the owner. It also lists contact information for the press to get in touch to conduct interviews.

Need a great press release, and fast? Let Concise Writing & Digital Strategy write it for you! We can even manage your public relations and coordinate interviews with local publications. Contact us for more information.